On the second day of marketing and sales training, teams of the Biz4all social entrepreneurship training programme studied and practiced the method of story modelling, used to promote new products and services on the market. Participants were introduced to this technique by Darya Reutovich, a coach from the Netherlands, who is also one of the mentors of this year’s teams.

Aksana Shauchenka has managed the Homel company "Meteorite Plus", which employs people with disabilities, for more than ten years now. The company is a well-established market player producing high-quality educational toys and sports playing modules from environmentally friendly materials using the latest expertise in children's psychology and teaching methods. Aksana spoke to Biz4all-2 teams about the most valuable lessons she learnt over the years: common mistakes social entrepreneurs make in Belarus and how to avoid them.

On March 10-11, participants of Biz4all social entrepreneurship training programme gathered in a large conference hall of the “U Fontana” hotel to learn how to create a minimum viable product. “U Fontana” is a social enterprise, where more than 50% of employees are visually impaired. As per tradition, the training kicked off with analysis of home assignments and a number of project pitches.

Karina Sitnik, participant of the Biz4all social entrepreneurship training programme and creator of "Walk to Folk" commercial project, invited ODB Brussels on a bread baking trip in order to show how the project works and to give them a chance to spend time together in the warm atmosphere of a Belarusian agricultural estate. A pleasant bonus is the new skill of baking home-made bread using leaven with a century-long history.

When trying to set up one’s own business, it can be very beneficial to study other people’s experience. That is why organizers of the Biz4all-2 programme often invite practicing social entrepreneurs to share their inspiring stories about the challenges they overcame when they were building their businesses. Many participants of the social entrepreneurship training programme note how useful it is to be among like-minded people: listen about other people’s problems and solutions to then take a different look at their situation and possibly see new areas to develop their projects.

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