Women, men and media. Is there a gender problem?

“Office for a Democratic Belarus” in coordination with “Marketing.by” project invites to the lecture by Carita Peltonen “Women, men and media. Is there a gender problem?” that will take place on September 12, 2014 from 18.00 to 20.00 in Minsk (Blvrd. Talbukhina, 2, lecture room 227a, metro station “Park Caluskincau”). Admission is free, but preliminary registration by e-mail info@odb-office.eu is required. Registration deadline is September, 9, 2014. The lecture is held within the framework of the “European Intercultural Festival”.
How do gender stereotypes appear in movies, news and advertisements? During the public lecture the Finnish expert Carita Peltonen will reveal the stereotypes that are formed in international media. She studies the influence of masculinity and femininity in cinema and photography on the public space we all meet daily outside and attitude of the society to gender equality. The presentation will focus on the role of media in the formation and breaking of gender stereotypes nowadays.

Carita Peltonen is an international expert in gender equality policy and a scientist. She was a Senior Adviser on gender equality at Nordic Council of Ministers Secretariat in Copenhagen, Denmark; worked as a lecturer and researcher at the Department of Organic Chemistry at Abo Akademi University (Turku, Finland). Today Carita Peltonen is a Director of CaPe Consulting in Copenhagen, Denmark. Her articles on organic chemistry and gender equality are published in scientific and weekly magazines.